iPads, apples iphone and the glut of various tablet computer gadgets currently hitting the market are changing the way many individuals consider magazines. An enhancing number of people are finding that using smart phones to access a wide variety of product (typically while travelling) is more practical than publications, papers, as well as various other standard print media. The dazzling display resolution has assured to make the iPad the new tool for reading magazines. For some printers as well as authors this previously unskilled pattern provides concern; also fear. But is this worry well established? Was the first buzz around the iPad and magazines just a fad? Is this a threat or opportunity to the print sector?